“Sometimes I don’t even think people know or are conscious or
aware that they’re judging – even if it’s by name – but I think we all do it
all the time.” These are the
words of Jose Zemora, taken from this
article from inquisitor.com. Zemora, who was on the job hunt for nearly 3
months, would fill out 40-100 applications a day. After a few months, he had
not received a single call back. He then came to the realization that it was
possibly because of his Latino sounding name, so he opted to drop the ‘s’
making his name just ‘Joe’ in his applications. And so he did. Sending the same
information and resume, he simply changed his name to Joe, and within a week, received
a flood of call backs and follow ups from the same exact companies he applied
to as Jose, showing a clear difference in companies decision to employ based on
assumed race. Jose further explains his story in this video.
Although Jose’s experience is only of one individual, there
have been several other studies revealing similar effects of a name on an
application. In the article “Who is More
Likely to Get Called for a Job Interview – Lakisha or Emily?” a study, which was published in the American Economic
Review in 2004, the difference in a companies decision to give a call back
based on a name is explored. The study sent out nearly identical surveys to
about 5,000 companies. In half of the resumes, there were white sounding names
like “Emily” and “Eric” and in the other half, black sounding names such as “Lakisha”
and “Jamal.” Again, these resumes were identical in every other way.
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